South Asian Journal of Business and Management Cases

Print ISSN: 2277-9779 Publisher: Sage Publications

Most recent papers:

The Wrestle Between the ‘Distinctly Human’ and ‘GenAI-assisted’ Qualitative Research: What It Means for Emerging Qualitative Scholars.
Shreya Mishra.
South Asian Journal of Business and Management Cases. yesterday

South Asian Journal of Business and Management Cases, Volume 15, Issue 1, Page 7-17, April 2026.

May 12, 2026 doi: 10.1177/22779779261443229 open full text
Implementation of the ‘Sweet Spot’: From Discourse to Community Engagement.
Wanda Tisby Cousar, Saloni Sinha.
South Asian Journal of Business and Management Cases. April 14, 2026

South Asian Journal of Business and Management Cases, Volume 15, Issue 1, Page 59-77, April 2026.
Analysing differences of leadership styles in the economies of the United States and India has provoked discourse. Finding the ‘sweet spot’ as a tool for community engagement will resolve the issues that exist. Those skills previously required in policy ...

April 14, 2026 doi: 10.1177/22779779261431074 open full text
Why Resource-constrained SMEs Embrace Corporate Sustainability: Evidence from a Sri Lankan Apparel Firm.
Renda Kankanamge Niroshika Doora Darshani, Hapugoda Achchi Kankanammge Nadee Sheresha Surangi.
South Asian Journal of Business and Management Cases. March 30, 2026

South Asian Journal of Business and Management Cases, Volume 15, Issue 1, Page 78-101, April 2026.
This study explores why resource-constrained small and medium-sized enterprises (SMEs) in developing countries and weak institutional contexts embrace corporate sustainability (CS), focusing on a Sri Lankan apparel firm that institutionalized CS, despite ...

March 30, 2026 doi: 10.1177/22779779261435020 open full text
Beyond Best Practices: Innovation Culture as a Relational and Discursive Phenomenon in Finnish Firms.
Pasi Hirvonen, Kia Oksanen, Esa Hiltunen.
South Asian Journal of Business and Management Cases. March 28, 2026

South Asian Journal of Business and Management Cases, Volume 15, Issue 1, Page 102-117, April 2026.
This study explores how managers discursively construct innovation cultures as relational phenomena in Finnish innovation-oriented companies. Drawing on critical discursive psychology (CDP) and a collective case study design, this research analyses in-...

March 28, 2026 doi: 10.1177/22779779261434973 open full text
From Shoreline to Shrine: Restructuring Digha’s Destination Brand Identity Through Spiritual Tourism.
Shaunak Roy.
South Asian Journal of Business and Management Cases. March 16, 2026

South Asian Journal of Business and Management Cases, Ahead of Print.
The current research case examines how the new ₹ 2,500-million Jagannath Temple in Digha (West Bengal) is changing the branding identity of the destination to a spiritual tourism destination, and how this transition has influenced how tourists perceive, ...

March 16, 2026 doi: 10.1177/22779779261427536 open full text
From Shoreline to Shrine: Restructuring Digha’s Destination Brand Identity Through Spiritual Tourism.
Shaunak Roy.
South Asian Journal of Business and Management Cases. March 16, 2026

South Asian Journal of Business and Management Cases, Volume 15, Issue 1, Page 37-58, April 2026.
The current research case examines how the new ₹ 2,500-million Jagannath Temple in Digha (West Bengal) is changing the branding identity of the destination to a spiritual tourism destination, and how this transition has influenced how tourists perceive, ...

March 16, 2026 doi: 10.1177/22779779261427536 open full text
Cross-sectoral Knowledge Spillover for Social Innovation in an Apparel Value Chain in B2B Industry: A Perception of Incumbent Company in a Global South.
Maheswaran S, Mithursan A.
South Asian Journal of Business and Management Cases. March 08, 2026

South Asian Journal of Business and Management Cases, Ahead of Print.
Cross-sectoral knowledge spillover in the apparel value chain enables incumbent firms in the Global South to transform industry challenges into social innovation (SI) opportunities, redefining B2B dynamics through collaborative learning. This study ...

March 08, 2026 doi: 10.1177/22779779261425073 open full text
Cross-sectoral Knowledge Spillover for Social Innovation in an Apparel Value Chain in B2B Industry: A Perception of Incumbent Company in a Global South.
Maheswaran S, Mithursan A.
South Asian Journal of Business and Management Cases. March 08, 2026

South Asian Journal of Business and Management Cases, Volume 15, Issue 1, Page 18-36, April 2026.
Cross-sectoral knowledge spillover in the apparel value chain enables incumbent firms in the Global South to transform industry challenges into social innovation (SI) opportunities, redefining B2B dynamics through collaborative learning. This study ...

March 08, 2026 doi: 10.1177/22779779261425073 open full text
Stories That Matter: Contemporary Reflections on Narrative Analysis in Qualitative Research.
Reeti Kulshrestha, Shreya Mishra.
South Asian Journal of Business and Management Cases. November 25, 2025

South Asian Journal of Business and Management Cases, Volume 14, Issue 3, Page 187-193, December 2025.

November 25, 2025 doi: 10.1177/22779779251394519 open full text
Stories That Matter: Contemporary Reflections on Narrative Analysis in Qualitative Research.
Reeti Kulshrestha, Shreya Mishra.
South Asian Journal of Business and Management Cases. November 25, 2025

South Asian Journal of Business and Management Cases, Volume 14, Issue 3, Page 187-193, December 2025.

November 25, 2025 doi: 10.1177/22779779251394519 open full text
Influencer Marketing: A Comprehensive Review and Future Research Direction.
Poonam Gupta, Saurabh Verma.
South Asian Journal of Business and Management Cases. November 12, 2025

South Asian Journal of Business and Management Cases, Volume 14, Issue 3, Page 284-310, December 2025.
This study presents a hybrid review of influencer marketing on social media by integrating bibliometric analysis with the theory–context–characteristics–methodology (TCCM) framework to map intellectual structures and propose future research directions. A ...

November 12, 2025 doi: 10.1177/22779779251393408 open full text
Influencer Marketing: A Comprehensive Review and Future Research Direction.
Poonam Gupta, Saurabh Verma.
South Asian Journal of Business and Management Cases. November 12, 2025

South Asian Journal of Business and Management Cases, Volume 14, Issue 3, Page 284-310, December 2025.
This study presents a hybrid review of influencer marketing on social media by integrating bibliometric analysis with the theory–context–characteristics–methodology (TCCM) framework to map intellectual structures and propose future research directions. A ...

November 12, 2025 doi: 10.1177/22779779251393408 open full text
ESG Implementation in Indian NIFTY 500 Companies: A Comprehensive Multi-case Analysis of Strategy, Implementation, and Value Creation.
Priyanka Aggarwal, Archana Singh, Deepali Malhotra.
South Asian Journal of Business and Management Cases. November 06, 2025

South Asian Journal of Business and Management Cases, Volume 14, Issue 3, Page 243-260, December 2025.
This study provides a comprehensive analysis of environmental, social and governance (ESG) implementation practices followed by select Indian corporations in the NIFTY 100 index. Using a qualitative multi-case study of 11 high-performing companies, the ...

November 06, 2025 doi: 10.1177/22779779251392865 open full text
ESG Implementation in Indian NIFTY 500 Companies: A Comprehensive Multi-case Analysis of Strategy, Implementation, and Value Creation.
Priyanka Aggarwal, Archana Singh, Deepali Malhotra.
South Asian Journal of Business and Management Cases. November 06, 2025

South Asian Journal of Business and Management Cases, Volume 14, Issue 3, Page 243-260, December 2025.
This study provides a comprehensive analysis of environmental, social and governance (ESG) implementation practices followed by select Indian corporations in the NIFTY 100 index. Using a qualitative multi-case study of 11 high-performing companies, the ...

November 06, 2025 doi: 10.1177/22779779251392865 open full text
Approaching Qualitative Research as a Doctoral Candidate: Lessons to Deliberate.
Craig J Selby.
South Asian Journal of Business and Management Cases. November 05, 2025

South Asian Journal of Business and Management Cases, Volume 14, Issue 3, Page 194-205, December 2025.
Qualitative research can feel both exciting and overwhelming for doctoral candidates. It asks us to work with ambiguity, to be reflexive and to recognize that our own worldview shapes how we approach the research journey. This article shares lessons drawn ...

November 05, 2025 doi: 10.1177/22779779251389290 open full text
Approaching Qualitative Research as a Doctoral Candidate: Lessons to Deliberate.
Craig J Selby.
South Asian Journal of Business and Management Cases. November 05, 2025

South Asian Journal of Business and Management Cases, Volume 14, Issue 3, Page 194-205, December 2025.
Qualitative research can feel both exciting and overwhelming for doctoral candidates. It asks us to work with ambiguity, to be reflexive and to recognize that our own worldview shapes how we approach the research journey. This article shares lessons drawn ...

November 05, 2025 doi: 10.1177/22779779251389290 open full text
Stakeholder Interactions and the Gig Economy: Exploring Enablers and Challenges.
Sanjana Singh, Anshu Gupta, Richa Awasthy.
South Asian Journal of Business and Management Cases. October 18, 2025

South Asian Journal of Business and Management Cases, Volume 14, Issue 3, Page 224-242, December 2025.
The proliferation of digital gig platforms is revolutionizing the traditional employment landscape. Scientific studies present contrasting views concerning the underlying attributes driving or impeding its growth and rarely examine these dynamics from the ...

October 18, 2025 doi: 10.1177/22779779251381575 open full text
Stakeholder Interactions and the Gig Economy: Exploring Enablers and Challenges.
Sanjana Singh, Anshu Gupta, Richa Awasthy.
South Asian Journal of Business and Management Cases. October 18, 2025

South Asian Journal of Business and Management Cases, Volume 14, Issue 3, Page 224-242, December 2025.
The proliferation of digital gig platforms is revolutionizing the traditional employment landscape. Scientific studies present contrasting views concerning the underlying attributes driving or impeding its growth and rarely examine these dynamics from the ...

October 18, 2025 doi: 10.1177/22779779251381575 open full text
Internationalizing Through Hybrid Leadership: The Case of a Moroccan Hidden Champion.
Sofia Arougay, Mohamed Nabil El Mabrouki.
South Asian Journal of Business and Management Cases. September 30, 2025

South Asian Journal of Business and Management Cases, Volume 14, Issue 3, Page 206-223, December 2025.
This article examines the leadership modes employed by the Promark Group, a Moroccan hidden champion, and their impact on the company’s internationalization trajectory and sustainable competitiveness. Drawing on an in-depth case study, the research aims ...

September 30, 2025 doi: 10.1177/22779779251376495 open full text
Internationalizing Through Hybrid Leadership: The Case of a Moroccan Hidden Champion.
Sofia Arougay, Mohamed Nabil El Mabrouki.
South Asian Journal of Business and Management Cases. September 30, 2025

South Asian Journal of Business and Management Cases, Volume 14, Issue 3, Page 206-223, December 2025.
This article examines the leadership modes employed by the Promark Group, a Moroccan hidden champion, and their impact on the company’s internationalization trajectory and sustainable competitiveness. Drawing on an in-depth case study, the research aims ...

September 30, 2025 doi: 10.1177/22779779251376495 open full text
Advancing Public Relations Campaign Evaluation: Bridging Research Trends and Practice.
Rainy Rose, V. Vijay Kumar, Lalatendu Kesari Jena.
South Asian Journal of Business and Management Cases. September 25, 2025

South Asian Journal of Business and Management Cases, Volume 14, Issue 3, Page 261-283, December 2025.
In today’s dynamic and result-driven business environment, organizations expect accountability from public relations (PR) professionals to ensure their contributions align with organizational goals and objectives. Subsequently, PR practitioners must ...

September 25, 2025 doi: 10.1177/22779779251376496 open full text
Advancing Public Relations Campaign Evaluation: Bridging Research Trends and Practice.
Rainy Rose, V. Vijay Kumar, Lalatendu Kesari Jena.
South Asian Journal of Business and Management Cases. September 25, 2025

South Asian Journal of Business and Management Cases, Volume 14, Issue 3, Page 261-283, December 2025.
In today’s dynamic and result-driven business environment, organizations expect accountability from public relations (PR) professionals to ensure their contributions align with organizational goals and objectives. Subsequently, PR practitioners must ...

September 25, 2025 doi: 10.1177/22779779251376496 open full text