Advancing Public Relations Campaign Evaluation: Bridging Research Trends and Practice
South Asian Journal of Business and Management Cases
Published online on September 25, 2025
Abstract
South Asian Journal of Business and Management Cases, Volume 14, Issue 3, Page 261-283, December 2025.
In today’s dynamic and result-driven business environment, organizations expect accountability from public relations (PR) professionals to ensure their contributions align with organizational goals and objectives. Subsequently, PR practitioners must ...
In today’s dynamic and result-driven business environment, organizations expect accountability from public relations (PR) professionals to ensure their contributions align with organizational goals and objectives. Subsequently, PR practitioners must ...