Ecosystem-level Behavioural Change: How Coordinated Stakeholder Action Shapes Digital Consumer Habits in the Asia-Pacific
South Asian Journal of Business and Management Cases
Published online on July 16, 2026
Abstract
South Asian Journal of Business and Management Cases, Ahead of Print.
This study examines the orchestration of consumer habit shifts within digital service ecosystems across the Asia-Pacific region, moving beyond individual technology adoption models to conceptualize behavioural change as a stakeholder-driven, ecosystem-...
This study examines the orchestration of consumer habit shifts within digital service ecosystems across the Asia-Pacific region, moving beyond individual technology adoption models to conceptualize behavioural change as a stakeholder-driven, ecosystem-...