Internationalizing Through Hybrid Leadership: The Case of a Moroccan Hidden Champion
South Asian Journal of Business and Management Cases
Published online on September 30, 2025
Abstract
South Asian Journal of Business and Management Cases, Volume 14, Issue 3, Page 206-223, December 2025.
This article examines the leadership modes employed by the Promark Group, a Moroccan hidden champion, and their impact on the company’s internationalization trajectory and sustainable competitiveness. Drawing on an in-depth case study, the research aims ...
This article examines the leadership modes employed by the Promark Group, a Moroccan hidden champion, and their impact on the company’s internationalization trajectory and sustainable competitiveness. Drawing on an in-depth case study, the research aims ...