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The Relationship of Learning and Memory With Organizational Performance: The Moderating Role of Turbulence

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Journal of the Academy of Marketing Science

Published online on

Abstract

Journal of the Academy of Marketing Science, Volume 34, Issue 4, Page 600-612, October 2006.
Extensive research has documented how firms' learning orientation and memory are related to organizational performance. The objective of this study is to examine the moderating role of turbulence on the relationships between firms' learning orientation ...