Most recent papers:

• Index.
  
  Journal of the Academy of Marketing Science. October 01, 2006
  Journal of the Academy of Marketing Science, Volume 34, Issue 4, Page 631-634, October 2006.
  

  October 01, 2006   doi: 10.1177/009207030603400414   open full text
• Marketing and the Law: Channels of Distribution Issues Under the Antitrust Statues.
  René Sacasas.
  Journal of the Academy of Marketing Science. October 01, 2006
  Journal of the Academy of Marketing Science, Volume 34, Issue 4, Page 628-630, October 2006.
  

  October 01, 2006   doi: 10.1177/0092070306291752   open full text
• Marketing and the Law: Cobranding Requires Strong Contract Protections.
  Julie Manning Magid.
  Journal of the Academy of Marketing Science. October 01, 2006
  Journal of the Academy of Marketing Science, Volume 34, Issue 4, Page 628-630, October 2006.
  

  October 01, 2006   doi: 10.1177/0092070306291751   open full text
• From the Editors: Enhancing Marketing Theory in Academic Research.
  David W. Stewart, George M. Zinkhan.
  Journal of the Academy of Marketing Science. October 01, 2006
  Journal of the Academy of Marketing Science, Volume 34, Issue 4, Page 477-480, October 2006.
  

  October 01, 2006   doi: 10.1177/0092070306291975   open full text
• Service Sabotage: A Study of Antecedents and Consequences.
  Lloyd C. Harris, Emmanuel Ogbonna.
  Journal of the Academy of Marketing Science. October 01, 2006
  Journal of the Academy of Marketing Science, Volume 34, Issue 4, Page 543-558, October 2006.
  Although much of the existing research on employee sabotage and deviance focuses on the manufacturing sector, studies have also found evidence of deliberate employee misbehavior in a variety of service settings. In this study, the authors conceptualize ...

  October 01, 2006   doi: 10.1177/0092070306287324   open full text
• Attitude Basis, Certainty, and Challenge Alignment: A Case of Negative Brand Publicity.
  Chris Pullig, Richard G. Netemeyer, Abhijit Biswas.
  Journal of the Academy of Marketing Science. October 01, 2006
  Journal of the Academy of Marketing Science, Volume 34, Issue 4, Page 528-542, October 2006.
  By integrating research from attitude challenge matching and consumer alignment and judgment revision, the authors explore how firms can position brands to insulate them from negative publicity and how consumers evaluate brands in reaction to such ...

  October 01, 2006   doi: 10.1177/0092070306287128   open full text
• Materialism, Status Signaling, and Product Satisfaction.
  Jeff Wang, Melanie Wallendorf.
  Journal of the Academy of Marketing Science. October 01, 2006
  Journal of the Academy of Marketing Science, Volume 34, Issue 4, Page 494-505, October 2006.
  The consumer satisfaction literature has not, for the most part, integrated individual values into the product evaluation process. Yet a comprehensive understanding of consumer satisfaction can best be attained by including both consumer and product ...

  October 01, 2006   doi: 10.1177/0092070306289291   open full text
• The Differing Roles of Success Drivers Across Sequential Channels: An Application to the Motion Picture Industry.
  Thorsten Hennig-Thurau, Mark B. Houston, Gianfranco Walsh.
  Journal of the Academy of Marketing Science. October 01, 2006
  Journal of the Academy of Marketing Science, Volume 34, Issue 4, Page 559-575, October 2006.
  In several product categories, it is typical to release products sequentially to different markets and customer segments. Conventional knowledge holds that the roles of various product success drivers do not differ significantly across these sequential ...

  October 01, 2006   doi: 10.1177/0092070306286935   open full text
• Service Quality, Trust, Specific Asset Investment, and Expertise: Direct and Indirect Effects in a Satisfaction-Loyalty Framework.
  Jyh-Shen Chiou, Cornelia Droge.
  Journal of the Academy of Marketing Science. October 01, 2006
  Journal of the Academy of Marketing Science, Volume 34, Issue 4, Page 613-627, October 2006.
  This study proposes an integrated framework explaining loyalty responses in high-involvement, high-service luxury product markets. The model is rooted in the traditional (attribute satisfaction)-(overall satisfaction)-(loyalty) chain but explicitly ...

  October 01, 2006   doi: 10.1177/0092070306286934   open full text
• The Consumer Quest for Authenticity: The Multiplicity of Meanings Within the MG Subculture of Consumption.
  Thomas W. Leigh, Cara Peters, Jeremy Shelton.
  Journal of the Academy of Marketing Science. October 01, 2006
  Journal of the Academy of Marketing Science, Volume 34, Issue 4, Page 481-493, October 2006.
  Authenticity in the consumption context is an important topic within the marketing literature. This article explores authenticity's multiplicity of meanings within the MG brand subculture of consumption. An ethnographic approach guided data collection, ...

  October 01, 2006   doi: 10.1177/0092070306288403   open full text
• Linking Employee Confidence to Performance: A Study of Self-Managing Service Teams.
  Ad de Jong, Ko de Ruyter, Martin Wetzels.
  Journal of the Academy of Marketing Science. October 01, 2006
  Journal of the Academy of Marketing Science, Volume 34, Issue 4, Page 576-587, October 2006.
  The increasing implementation of self-managing teams (SMTs) in service delivery suggests the importance of developing confidence beliefs about a team's collective competence. This research examined causality in the linkage between employee confidence ...

  October 01, 2006   doi: 10.1177/0092070306287126   open full text
• The Relationship of Learning and Memory With Organizational Performance: The Moderating Role of Turbulence.
  Sangphet Hanvanich, K. Sivakumar, G. Tomas M. Hult.
  Journal of the Academy of Marketing Science. October 01, 2006
  Journal of the Academy of Marketing Science, Volume 34, Issue 4, Page 600-612, October 2006.
  Extensive research has documented how firms' learning orientation and memory are related to organizational performance. The objective of this study is to examine the moderating role of turbulence on the relationships between firms' learning orientation ...

  October 01, 2006   doi: 10.1177/0092070306287327   open full text
• A Voice From the Silent Masses: An Exploratory and Comparative Analysis of Noncomplainers.
  Clay M. Voorhees, Michael K. Brady, David M. Horowitz.
  Journal of the Academy of Marketing Science. October 01, 2006
  Journal of the Academy of Marketing Science, Volume 34, Issue 4, Page 514-527, October 2006.
  This study used a critical incident survey with both qualitative and quantitative sections to investigate noncomplainers. Noncomplainers are customers who experience service failures but do not voice complaints. The qualitative study (n = 149) explored ...

  October 01, 2006   doi: 10.1177/0092070306288762   open full text
• Interorganizational Teams as Boundary Spanners Between Supplier and Customer Companies.
  Ruth Maria Stock.
  Journal of the Academy of Marketing Science. October 01, 2006
  Journal of the Academy of Marketing Science, Volume 34, Issue 4, Page 588-599, October 2006.
  Extant research has largely ignored the phenomenon of interorganizational teams, which consist of members from both supplier and customer companies. This study examines the degree to which team interorganizationality influences team performance in a ...

  October 01, 2006   doi: 10.1177/0092070306288765   open full text
• Consumer Preference for Product Bundles: The Role of Reduced Search Costs.
  Judy Harris, Edward A. Blair.
  Journal of the Academy of Marketing Science. October 01, 2006
  Journal of the Academy of Marketing Science, Volume 34, Issue 4, Page 506-513, October 2006.
  Most prior research on bundling from a consumer perspective has focused on how bundles are processed, particularly from a prospect theory or mental accounting perspective. In contrast, relatively little research has examined the factors that might drive ...

  October 01, 2006   doi: 10.1177/0092070306288405   open full text