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Delving into Vietnamese talent motivations: Why they stay in western companies in Vietnam

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International Journal of Cross Cultural Management

Published online on

Abstract

International Journal of Cross Cultural Management, Volume 26, Issue 1, Page 173-195, April 2026.
As emerging markets attract growing numbers of multinational firms, competition for skilled talent has intensified amid persistent shortages, with demand far exceeding supply. Yet, despite the strategic importance of attracting and retaining this talent, ...