Scholars often portray newly incorporated municipalities as white, wealthy suburbs. Yet this study reveals that 10 percent of new cities (forty-four cities) formed between 1990 and 2010 are black, Hispanic, Asian, and/or Native American majority cities. A careful examination of the data reveals not just racial differences but significant socioeconomic differences between new cities of color (CoCs) and majority white cities. By employing a probit model of statistical analysis, this research reveals that CoCs differ socioeconomically from majority white incorporating communities on variables such as median family income, average household size, and more.