This study compared two reporters at the New York Times, who had the same news assignment, to examine whether personal backgrounds and interests of the journalists had an impact on the news content they created, especially in the non-time sensitive feature coverage. Employing a mixed-methods approach, findings in this study indicate that personal characteristics do play a role in shaping news content, contrary to what most previous gatekeeping studies have found. Individuality becomes more pronounced when one controls for the type of news, between time-urgent straight news and non-straight news such as features. There is strong indication that among individuals’ largest contributions to content is making topical suggestions.