This study captures data from nearly 200 university campus-based child care center directors across the United States. It reveals the impacts directors believe their centers have had on the broader internal university community (e.g. student retention, research, teacher training in early childhood education) and the extent to which directors engage in leadership activities which demonstrate a "prehensive grasp" regarding the role of their center (e.g. the activities directors use to communicate the mission of their center and to integrate their center into the university).