Electricity is one of the basic needs apart from food, clothing, and housing. Coverage, continuity, and sustainability are three dimensions of supply that need to be focused by distribution companies. It was observed that distribution companies like Scottish Power in UK, Vattenfall in Europe, and Tata Power in India have undertaken serious steps in improving customer satisfaction. This article compares efforts put by power utility companies in developed and underdeveloped countries, and highlights future needs and challenges faced with solutions for power sector in India.