Augmented reality-enabled cultural and creative products: Emotional pathways to tourist behavior and the moderating role of trait curiosity
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on August 13, 2026
Abstract
Journal of Vacation Marketing, Ahead of Print.
Cultural and creative products (CCPs) play a vital role in shaping destination images and enhancing visitor experiences. Drawing on the stimulus–organism–response framework, this study examines how augmented reality (AR) attributes of AR-enabled CCPs ...
Cultural and creative products (CCPs) play a vital role in shaping destination images and enhancing visitor experiences. Drawing on the stimulus–organism–response framework, this study examines how augmented reality (AR) attributes of AR-enabled CCPs ...