Coastal regenerative destination marketing: Tourist segmentation and insights from the resource-based view and relational values
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on August 14, 2026
Abstract
Journal of Vacation Marketing, Ahead of Print.
Regenerative tourism has emerged as a promising pathway for coastal destinations seeking to move beyond impact mitigation toward ecological renewal and community wellbeing. However, limited empirical research has examined how tourists perceive ...
Regenerative tourism has emerged as a promising pathway for coastal destinations seeking to move beyond impact mitigation toward ecological renewal and community wellbeing. However, limited empirical research has examined how tourists perceive ...