Vlog information characteristics and audience involvement on check-in intention at instagrammable tourist places
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on August 04, 2026
Abstract
Journal of Vacation Marketing, Ahead of Print.
Travel vlogs serve as vital vehicles for constructing and promoting instagrammable tourist destinations. Drawing on Interaction Ritual Chain theory and the elaboration likelihood model (ELM), this study investigates how multimodal information attributes ...
Travel vlogs serve as vital vehicles for constructing and promoting instagrammable tourist destinations. Drawing on Interaction Ritual Chain theory and the elaboration likelihood model (ELM), this study investigates how multimodal information attributes ...