Anti-Elitism Gets the Views: Populist Communication and Popularity on German Political YouTube
The International Journal of Press/Politics
Published online on August 05, 2026
Abstract
The International Journal of Press/Politics, Ahead of Print.
YouTube has become a central venue for political communication, but systematic evidence of how parties employ the platform remains limited. This article examines how German political parties use YouTube and how populist rhetoric shapes engagement. We ...
YouTube has become a central venue for political communication, but systematic evidence of how parties employ the platform remains limited. This article examines how German political parties use YouTube and how populist rhetoric shapes engagement. We ...