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The cultural trend driven by short videos: Cross-cultural narratives and global audience participation

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International Journal of Cultural Studies

Published online on

Abstract

International Journal of Cultural Studies, Ahead of Print.
This study explores how short-video platforms reshape global cultural dissemination through cross-cultural narrative mechanisms. Analyzing over 5 million video metadata entries from Kaggle, We Are Social, and Harvard Dataverse (2020–2024), this mixed-...