The effect of global–local identity on consumer preference for work over leisure: The role of productivity orientation
Published online on August 04, 2026
Abstract
Journal of Consumer Culture, Ahead of Print.
Consumers frequently forgo leisure in favor of work. However, although work has many benefits, long hours of work and lack of leisure tend to reduce consumers’ happiness, life satisfaction, and quality of life. Why, then, do consumers desire work over ...
Consumers frequently forgo leisure in favor of work. However, although work has many benefits, long hours of work and lack of leisure tend to reduce consumers’ happiness, life satisfaction, and quality of life. Why, then, do consumers desire work over ...