To complain or not to complain: Navigating intrusive service experiences of solo female travelers
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on August 03, 2026
Abstract
Journal of Vacation Marketing, Ahead of Print.
Recent solo travel statistics show a continual increase in solo female traveller (SFT) numbers, creating new market opportunities for destination management organisations (DMOs). While SFTs are a lucrative market segment, their experience and by ...
Recent solo travel statistics show a continual increase in solo female traveller (SFT) numbers, creating new market opportunities for destination management organisations (DMOs). While SFTs are a lucrative market segment, their experience and by ...