AI-based Service Adoption in the BFSI Sector: Examining the Influence of Customer Traits and Platform Functionalities
Jindal Journal of Business Research
Published online on February 01, 2026
Abstract
Jindal Management Journal, Volume 15, Issue 1, Page 100-118, June 2026.
This study examines the adoption of AI-based services in the banking, financial services, and insurance (BFSI) sector, focusing on challenges in customer co-production processes. Existing literature indicates that while AI offers competitive advantages in ...
This study examines the adoption of AI-based services in the banking, financial services, and insurance (BFSI) sector, focusing on challenges in customer co-production processes. Existing literature indicates that while AI offers competitive advantages in ...