Degenerative AI: AI slop, brainrot, and the gimmick of generative culture
European Journal of Cultural Studies
Published online on August 01, 2026
Abstract
European Journal of Cultural Studies, Ahead of Print.
In this short piece, we theorise pervasive products and practices associated with generative artificial intelligence – particularly those often described as ‘slop’ and ‘brainrot’ – as a genre or style of digital content often produced with automated ...
In this short piece, we theorise pervasive products and practices associated with generative artificial intelligence – particularly those often described as ‘slop’ and ‘brainrot’ – as a genre or style of digital content often produced with automated ...