From Screen to Store: Exploring the Reality TV to Influencer Pipeline on “Love Island”
Published online on July 31, 2026
Abstract
Television & New Media, Ahead of Print.
This paper examines howLove Island: USASeason 6 integrates e-commerce, brand partnerships, and influencer practices into its narrative structure and digital infrastructure. Focusing on the shop the villa feature of the show’s app, we analyze how the ...
This paper examines howLove Island: USASeason 6 integrates e-commerce, brand partnerships, and influencer practices into its narrative structure and digital infrastructure. Focusing on the shop the villa feature of the show’s app, we analyze how the ...