When scientists ‘Tok: Memetic communication and scientific information engagement in short video-based social media
Public Understanding of Science
Published online on July 31, 2026
Abstract
Public Understanding of Science, Ahead of Print.
TikTok has rapidly emerged as an influential platform for science communication, particularly among younger audiences. Its affordances encourage memetic communication—characterized by imitation, humor, and participatory storytelling—offering scientists ...
TikTok has rapidly emerged as an influential platform for science communication, particularly among younger audiences. Its affordances encourage memetic communication—characterized by imitation, humor, and participatory storytelling—offering scientists ...