The Portfolio CREATE Model: Creative Portfolio Assessment for Market-Relevant Learning in Marketing Education
Journal of Marketing Education
Published online on July 30, 2026
Abstract
Journal of Marketing Education, Ahead of Print.
Marketing education faces increasing pressure to demonstrate employability, authentic assessment, and market relevance within digital-first and AI-augmented environments. This interpretive qualitative study explores how academics, employers, recruiters, ...
Marketing education faces increasing pressure to demonstrate employability, authentic assessment, and market relevance within digital-first and AI-augmented environments. This interpretive qualitative study explores how academics, employers, recruiters, ...