Science or nature? A multimodal critical discourse analysis of breast milk substitutes packaging in China and the Netherlands
Published online on July 27, 2026
Abstract
Visual Communication, Ahead of Print.
This study explores multimodal discourse strategies adopted to promote breast milk substitutes (BMS) in two distinct socio-cultural contexts: China and the Netherlands. It scrutinizes how health-related values in these two countries are visually and ...
This study explores multimodal discourse strategies adopted to promote breast milk substitutes (BMS) in two distinct socio-cultural contexts: China and the Netherlands. It scrutinizes how health-related values in these two countries are visually and ...