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‘The cheese that tastes good and does good’: corporate social responsibility and national belonging in ICA’s Folke Cheese Initiative

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Visual Communication

Published online on

Abstract

Visual Communication, Ahead of Print.
This article critically examines the Folke Cheese Initiative, a corporate social responsibility project launched by the Swedish supermarket retailer ICA in 2017 and linked to its hard cheese brand, Folke. Using an historical–archival approach to ...