Testing the Battery: How a Startup’s Design Objects Cohere as a Fractional Object
Written Communication: An International Quarterly of Research, Theory, and Application
Published online on July 19, 2026
Abstract
Written Communication, Ahead of Print.
This article tells a story about two methodologies, one used to examine the workings of the other. Theexaminedmethodology, the build-measure-learn loop used in Lean Startup, is a design methodology: It involves developing a series of design objects and ...
This article tells a story about two methodologies, one used to examine the workings of the other. Theexaminedmethodology, the build-measure-learn loop used in Lean Startup, is a design methodology: It involves developing a series of design objects and ...