Sensory Synergy in Phygital Tourism: Unpacking the Role of Multi-Sensory Stimulation in Visitor Engagement and Behavior
Published online on June 29, 2026
Abstract
Journal of Travel Research, Ahead of Print.
Phygital experiences are becoming prominent in tourism, yet their impact on visitor engagement, particularly in relation to multisensory stimulation, remains underexplored. Grounded in dual-process and optimum stimulation level theories, this study aims ...
Phygital experiences are becoming prominent in tourism, yet their impact on visitor engagement, particularly in relation to multisensory stimulation, remains underexplored. Grounded in dual-process and optimum stimulation level theories, this study aims ...