Does “See It Before It’s Gone” Increase Visit Intentions? Destination Awareness in Last-Chance Tourism Appeals
Published online on June 26, 2026
Abstract
Journal of Travel Research, Ahead of Print.
Last-chance tourism (LCT) involves visiting destinations threatened by environmental change or human activity before they disappear or transform. Although vulnerability-focused media messages can raise awareness of threatened places, they may also ...
Last-chance tourism (LCT) involves visiting destinations threatened by environmental change or human activity before they disappear or transform. Although vulnerability-focused media messages can raise awareness of threatened places, they may also ...