Social Sustainability in the Agent-to-Agent economy: Artificial Intelligence and the Future of Tourism and Hospitality Labour
Published online on July 25, 2026
Abstract
Journal of Travel Research, Ahead of Print.
The expansion of agentic artificial intelligence and the emergence of an agent-to-agent economy are framed as opportunities to enhance efficiency, innovation and sustainability in tourism and hospitality. Responding to calls to examine the implications of ...
The expansion of agentic artificial intelligence and the emergence of an agent-to-agent economy are framed as opportunities to enhance efficiency, innovation and sustainability in tourism and hospitality. Responding to calls to examine the implications of ...