Mimetic desire in platform capitalism: Algorithms, the consumer culture, and influence capitalism
Published online on July 06, 2026
Abstract
Journal of Consumer Culture, Ahead of Print.
This article develops a Girardian account of platform capitalism to show how mimetic desire has become a core infrastructural resource in contemporary consumer culture. Bringing Consumer Culture Theory into dialogue with René Girard’s concepts of mimesis, ...
This article develops a Girardian account of platform capitalism to show how mimetic desire has become a core infrastructural resource in contemporary consumer culture. Bringing Consumer Culture Theory into dialogue with René Girard’s concepts of mimesis, ...