The politics of representation: A critical exploration of essentialist categories in select advertisements from India
Published online on July 06, 2026
Abstract
Journal of Consumer Culture, Ahead of Print.
The present paper seeks to substantiate the assertion that the modus operandi of contemporary advertisements in Hindi frequently entails exploiting women’s relational networks to sell products. It thereby intertwines women’s consumption patterns with the ...
The present paper seeks to substantiate the assertion that the modus operandi of contemporary advertisements in Hindi frequently entails exploiting women’s relational networks to sell products. It thereby intertwines women’s consumption patterns with the ...