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Reframing Africa’s Image: Positive Information Outperforms Stereotype Negation in Changing Explicit Negative Evaluations

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Social Psychological and Personality Science

Published online on

Abstract

Social Psychological and Personality Science, Ahead of Print.
People often counteract unwanted stereotypes by stating they are false, known as stereotype negation, but is this effective? The current work applies evaluative learning theories to Western portrayals of Africa, which are dominated by negative stereotypes ...