One and Done? Testing a One-Item Measure to Distinguish Audiences of Science Communication
Science Communication: Linking Theory and Practice
Published online on June 24, 2026
Abstract
Science Communication, Ahead of Print.
This preregistered study tests whether a one-item self-categorization question can reproduce Schäfer et al.’s four-segment typology of science communication audiences: “Sciencephiles,” “Critically Interested,” “Passive Supporters,” and “Disengaged.” Using ...
This preregistered study tests whether a one-item self-categorization question can reproduce Schäfer et al.’s four-segment typology of science communication audiences: “Sciencephiles,” “Critically Interested,” “Passive Supporters,” and “Disengaged.” Using ...