When Experts Speak Too Often: How Frequent Authority Appeals Shape Public Climate Action Intentions
Science Communication: Linking Theory and Practice
Published online on July 07, 2026
Abstract
Science Communication, Ahead of Print.
Effective climate change communication requires persuasion strategies that align with the public’s cognitive modes of thinking, and authority appeal has shown promise. However, the impact of frequent authority appeals on communication effectiveness ...
Effective climate change communication requires persuasion strategies that align with the public’s cognitive modes of thinking, and authority appeal has shown promise. However, the impact of frequent authority appeals on communication effectiveness ...