Thailand ethnic minority café boom: A mixed methods study of customer demographics and buyer preferences
Local Economy: The Journal of the Local Economy Policy Unit
Published online on July 20, 2026
Abstract
Local Economy, Ahead of Print.
In recent decades, ethnic-minority-run cafés serving coffee cultivated by ethnic minorities have proliferated in northern Thailand. As the popularity of shops has developed, so have marketing strategies. Today, many ethnic minority entrepreneurs market ...
In recent decades, ethnic-minority-run cafés serving coffee cultivated by ethnic minorities have proliferated in northern Thailand. As the popularity of shops has developed, so have marketing strategies. Today, many ethnic minority entrepreneurs market ...