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Autobiographical memory formation in recreational vehicle travel: Marketing implications and theoretical integration

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Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries

Published online on

Abstract

Journal of Vacation Marketing, Ahead of Print.
This study investigates the formation mechanism of autobiographical memory among recreational vehicle travelers by validating the negotiation–inspiration–memory model. Drawing on 358 valid responses collected through a survey in China, the study confirms ...