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Evolution of destination image among visitors and non-visitors: Construal level theory perspective

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Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries

Published online on

Abstract

Journal of Vacation Marketing, Ahead of Print.
Destination image (DI) formation is a dynamic and psychologically complex process, shaped not only by travel experiences but also by individuals’ perceived psychological proximity to a place. Investigating Arabs’ image of Japan, this study draws on ...