Which Students Become and Stay a Salesperson? Longitudinal Evidence From an Undergraduate Cohort Post Graduation
Journal of Marketing Education
Published online on July 08, 2026
Abstract
Journal of Marketing Education, Ahead of Print.
This study follows a cohort of business students for more than 5 years after their first collegiate exposure to sales education. We investigate whether student intent to pursue a sales career carries through to post-graduation employment. Following 396 ...
This study follows a cohort of business students for more than 5 years after their first collegiate exposure to sales education. We investigate whether student intent to pursue a sales career carries through to post-graduation employment. Following 396 ...