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Social Media is Shifting the Values in Our Societies: An Increase in People’s Achievement and Conformity Orientation

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Personality and Social Psychology Bulletin

Published online on

Abstract

Personality and Social Psychology Bulletin, Ahead of Print.
Past research explored the beneficial and harmful effects of social media (SM), but no study has investigated how SM might change people’s identities. Authors suggest that SM is a catalyst for a shift in two individual values, achievement and conformity, ...