Movements and Main Street: The Interplay Between Social Movement Framing and Small Businesses’ Responses
Published online on July 04, 2026
Abstract
Journal of Management, Ahead of Print.
Drawing on framing theory, we theorize how social movements affect social movement–driven small businesses over a movement’s lifecycle. We propose three social movement–driven small business types—originals, casual converts, and zealot converts—and argue ...
Drawing on framing theory, we theorize how social movements affect social movement–driven small businesses over a movement’s lifecycle. We propose three social movement–driven small business types—originals, casual converts, and zealot converts—and argue ...