When ‘Toxic’ Masculinity Meets ‘Good’ Motherhood: #NanMama (Male Mothers) as a Maternal Male Ideal on Xiaohongshu (RedNote)
Published online on July 09, 2026
Abstract
Men and Masculinities, Ahead of Print.
The rise of soft masculinity on social media has sparked global debate. This study examines the hashtag #MaleMother (men with ‘boobs’, symbolically or physically, who enact maternal care) onXiaohongshu, an emerging bastion of (pseudo)-feminism in China, ...
The rise of soft masculinity on social media has sparked global debate. This study examines the hashtag #MaleMother (men with ‘boobs’, symbolically or physically, who enact maternal care) onXiaohongshu, an emerging bastion of (pseudo)-feminism in China, ...