(How to) monetise ethnic identities on China’s social media platforms: A relational work perspective
Published online on July 20, 2026
Abstract
Current Sociology, Ahead of Print.
How do ethnic minority influencers in China monetise their social media accounts while maintaining the authenticity of their ethnic identities? Drawing on observation data of their livestreaming activities and document data of their short video works, ...
How do ethnic minority influencers in China monetise their social media accounts while maintaining the authenticity of their ethnic identities? Drawing on observation data of their livestreaming activities and document data of their short video works, ...