The Enduring Effects of Consumer Confusion in the Travel Process
Published online on July 03, 2026
Abstract
Cornell Hospitality Quarterly, Ahead of Print.
The use of digital information channels has become an indispensable part of the travel planning process. While online searches offer convenience, the vast amount of available information can overwhelm consumers, often leading to confusion. Therefore, the ...
The use of digital information channels has become an indispensable part of the travel planning process. While online searches offer convenience, the vast amount of available information can overwhelm consumers, often leading to confusion. Therefore, the ...