‘They have my kundli’: Understanding urban upper-middle-class Indians’ beliefs about social media algorithms
Published online on June 15, 2026
Abstract
New Media & Society, Ahead of Print.
This study examines urban upper-middle-class Indian social media users’ knowledge of, attitudes toward, and practices with social media algorithms. Interviews (N= 30) reveal they primarily use Instagram and have a basic understanding of algorithms, with ...
This study examines urban upper-middle-class Indian social media users’ knowledge of, attitudes toward, and practices with social media algorithms. Interviews (N= 30) reveal they primarily use Instagram and have a basic understanding of algorithms, with ...