Place, space, and Marketing Theory

Gary Warnaby, Morven G. McEachern, Faculty of Business and Law, Manchester Metropolitan University, Department of Marketing, Tourism and Destinations, Chester Business School, University of Chester

Marketing Theory

Published online on May 31, 2026

Abstract

Marketing Theory, Ahead of Print.
In this commentary, we discuss the concepts of place and space, and the development of a ‘spatial sensibility’ in the marketing discipline. Reviewing the way(s) in which place and space have been used in marketing (particularly inMarketing Theory), we ...