Commentary on feminist research in marketing and consumer behaviour
Published online on June 05, 2026
Abstract
Marketing Theory, Ahead of Print.
This commentary discusses feminist research that has contributed to marketing theory, highlighting three levels of understanding: the representational, the socio-economic, and the embodied-affective. After exploring the contributions of each level we ...
This commentary discusses feminist research that has contributed to marketing theory, highlighting three levels of understanding: the representational, the socio-economic, and the embodied-affective. After exploring the contributions of each level we ...