More-than-human energies shaping atmospheres: An Indigenous-informed perspective

Erik Cateriano-Arévalo, Douglas Wesley Tangoa Sánchez , Isa Sina, Pedro Tangoa López , Chonon Rawa, Ross Gordon, Maria Amalia Pesantes, Lisa Schuster, School of Advertising, Marketing and Public Relations, Queensland University of Technology, Clínica Rao Shobo Shipibo, Business School, University of Technology Sydney, Department of Anthropology and Archaeology, Dickinson College

Marketing Theory

Published online on June 16, 2026

Abstract

Marketing Theory, Ahead of Print.
This article adopts an Indigenous-informed perspective to understand how the energy from more-than-human entities (e.g. plants, animals, and spirits) shapes atmospheres of consumption. Drawing on ethnographic research undertaken with members of the ...