Frontline Employee Creativity and Sales Performance: A Multilevel and Dyadic Investigation
Published online on June 15, 2026
Abstract
Journal of Service Research, Ahead of Print.
The current research investigates how frontline employee (FLE) creativity contributes to sales performance through value-based selling and how contextual conditions shape this process. Drawing on Amabile’s Componential Theory of Creativity and the ...
The current research investigates how frontline employee (FLE) creativity contributes to sales performance through value-based selling and how contextual conditions shape this process. Drawing on Amabile’s Componential Theory of Creativity and the ...