Instagram as an external enabler: Exploring the roles and mechanisms that shape – and challenge – social media entrepreneurship
International Small Business Journal
Published online on May 27, 2026
Abstract
International Small Business Journal, Ahead of Print.
This article examines Instagram as an external enabler of social media entrepreneurship. Adopting a process-oriented lens, we explore how and when enabling mechanisms are activated to enhance outcomes while also causing significant challenges for ...
This article examines Instagram as an external enabler of social media entrepreneurship. Adopting a process-oriented lens, we explore how and when enabling mechanisms are activated to enhance outcomes while also causing significant challenges for ...