Between data and dialogue: Audience research practices at a Dutch streaming service
European Journal of Cultural Studies
Published online on May 29, 2026
Abstract
European Journal of Cultural Studies, Volume 29, Issue 4, Page 807-811, August 2026.
The television industry’s shift to streaming has enabled unprecedented access to granular viewing data, yet traditional audience testing methods persist. This article explores how the Dutch streaming service Videoland combines big data with small-scale ...
The television industry’s shift to streaming has enabled unprecedented access to granular viewing data, yet traditional audience testing methods persist. This article explores how the Dutch streaming service Videoland combines big data with small-scale ...